Wild Waters was born after merging our creativity with our love for Angling and the great Outdoors. What originally started life as a blog quickly gained pace and had soon evolved into the iconic Brand it is today. Emerging onto the Angling scene during the summer of 2017, we released a number of limited edition products, however there was one problem – we grossly underestimated the demand. It was at this point we saw the huge potential and popularity of what we were doing, so we began setting our roots more firmly in the ground and branched out into a wider range of products.